AMC holds interactive "experience" in lieu of traditional upfront

04/19/2013 | Advertising Age (tiered subscription model)

AMC, for its upfront at New York's 69th Regiment Armory, created a series of theme-park-like rooms for "The Walking Dead," "Mad Men," "Breaking Bad" and other series. "For those of you under 40, this is what an upfront should be," said AMC President Charlie Collier. "This isn't a presentation; we want you to have an experience." Before the event, AMC announced it is developing seven scripted and three unscripted shows, bringing back three reality series and airing the final eight episodes of "Breaking Bad" starting Aug. 11.

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