Companies such as Patagonia and Toms Shoes don't just have great CSR policies -- they also do a great job of baking them into their brand, writes Jeff Hoffman. Other companies should similarly seek to identify and communicate their core values. "[D]o people who don't work for you know what social issues you and your employees stand for? If not, you're leaving one of the strongest cards in your marketing hand on the table," Hoffman writes.
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