Are you leaving your values on the table?

04/19/2013 | Inc. online (free registration)

Companies such as Patagonia and Toms Shoes don't just have great CSR policies -- they also do a great job of baking them into their brand, writes Jeff Hoffman. Other companies should similarly seek to identify and communicate their core values. "[D]o people who don't work for you know what social issues you and your employees stand for? If not, you're leaving one of the strongest cards in your marketing hand on the table," Hoffman writes.

View Full Article in:

Inc. online (free registration)

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Pharmacy Benefit Analyst/ Auditor
Confidential
Nationwide, SL_Nationwide
Vice President, HEDIS & Performance Outcomes
CareSource
Dayton, OH
Vice President, Girls and Women Strategy
United Nations Foundation
Washington, DC