Make a good first impression on LinkedIn before selling

04/19/2013 | B2B Marketing

Generating new leads via LinkedIn requires a delicate approach to win over social network participants who might not be receptive to the hard sell, Robert Stachowski writes. Build up credibility slowly, conduct judicious searches for leads with LinkedIn's tools, and make sure your linked or contributed content is really good, delaying any paid campaign until you are well established.

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