Taco Bell is promoting its "Happier Hour" campaign through an Apple iAd mobile initiative that encourages consumers to use the application's buttons to set alerts and notify them of nearby restaurants. The promotion touts "$1 Mtn Dew Baja Blast Freeze" drinks during select hours with "a clear call-to-action and attractive special offer," comments Appitalism CEO Simon Buckingham.
Taco Bell's "Happier Hour" mobile ads include calls to action
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA