Can Foursquare broaden its appeal?

04/20/2010 | CNET

Foursquare's badges -- awarded for visiting five Starbucks locations, 20 pizza restaurants and so forth -- are fun, but they're also a reminder of how narrowly the network focuses on a young, urban audience, writes Caroline McCarthy. To move beyond that niche, Foursquare will have to radically rethink its approach, she argues. "Foursquare can likely make a healthy business out of encapsulating the social pulse of a city," she notes. "But beyond that, if Foursquare is going to be the next Facebook or Twitter, the basics of the service will have to change."

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY