A change in tone for beverage ads

04/20/2010 | Boston Globe (tiered subscription model), The

Commercials for Coke, Pepsi and other beverages once celebrated good times, but marketing efforts seem more focused on urging consumers to help others and watch what they eat. Pepsi, for example, sat out the Super Bowl this year, and the company is instead working to build interest in its "Pepsi Refresh Project," which seeks ideas for improving communities.

View Full Article in:

Boston Globe (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Staff Assistant, Executive Sous Chef
University of Massachusetts Amherst
Amherst, MA
Adjunct Instructor - Ancient Foods in the Modern World
The Culinary Institute of America
San Antonio, TX
Adjunct Instructor - Menu Development
The Culinary Institute of America
San Antonio, TX
Culinary Arts Chef Instructor
The Culinary Institute of America
Singapore