News Corp. may spin off, not sell off Fox Audience Network

04/20/2010 | All Things D

News Corp. has been meeting with private equity firms to discuss the possibility of spinning off Fox Audience Network, while retaining as much as an 80% stake in the ad unit. News Corp. had been reportedly considering selling the unit outright, but a spinoff strategy would allow Fox to continue challenging Google for the display ad serving market.

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