3 tips for tracking social buzz

04/20/2012 | SmartBrief/SmartBlog on Social Media

Measuring social buzz and the real-world results it brings isn't easy, former Intuit marketing manager Kira Wampler says. It's important to cover the basics by including social media in your existing analytics efforts, but brands should also seek to link their social metrics back to the things that really matter to them, whether that be brand sentiment, product adoption or simply engagement.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA