Forrester: B2B should put the "social" back in social media

04/20/2012 | BtoB

Adobe's senior vice president of global marketing, Ann Lewnes, stressed the importance of having a return-on-investment goal for the company's digital and social-media efforts -- and putting up numbers to prove it. She spoke at Forrester Research's Marketing Leadership and Customer Intelligence conference in Los Angeles, where Forrester analyst Jeff Ernst urged business-to-business marketers to use social media in a more systematic fashion and to emphasize the "social" part of the equation.

View Full Article in:

BtoB

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX