Cadillac events geared to put consumers in driver's seat

04/21/2011 | MediaPost Communications

Cadillac is taking to the links, the kitchen and the track in a new experiential campaign aimed at reshaping what consumers think of the vehicles with some hands-on opportunities. The campaign invites both owners and non-owners to a golf clinic, a culinary tour and track-based events that all include a chance to get behind the wheel of a Cadillac.

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