Entertainment industry unites with Geena Davis Institute

04/21/2011

The Geena Davis Institute on Gender in Media announced its latest commissioned study: "Changing the Status Quo: Industry Leaders' Perceptions of Gender in Family Films," by Stacy L. Smith, PhD, at University of Southern California's Annenberg School for Communications and Journalism. In December, before the study was released to the public, 300 of Hollywood's leading executives, directors, producers, writers, researchers and content influencers united at the Institute's Second Gender in Media Symposium to hear the research findings and key insights and best practices from industry leaders.

Following the symposium, the Institute conducted a survey of the executive attendees. Of those responding to the survey, 90% of content creators said that what they learned would influence how they now perceive gender balance and stereotypes in their own work. Over 98% stated they would share their new outlook and knowledge with peers. Find out more.

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