Can GM rev up community building on Facebook?

04/21/2013 | ClickZ

General Motors is returning to Facebook, and that could be good news for all social media marketers, Roger Katz writes. GM used to be a community-focused brand, and has the potential to drive a new wave of innovation in online community building, Katz writes. "It might take a long time to find the pulse of a community, craft a voice that works and resonates, and find innovative engagement techniques that catch fire, but the payoff can be huge," he writes.

View Full Article in:

ClickZ

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL