Clorox seeks broader audience for Green Works

04/21/2013 | New York Times (tiered subscription model), The

Green Works, the cleaner brand launched by Clorox in 2008 with an endorsement from the Sierra Club, is ending its relationship with the environmental organization this year and urging retailers to promote the products with other household cleaners. Clorox will lower prices for the brand as part of an effort to market it as "affordable, effective, accessible and approachable," said brand manager Shekinah Eliassen.

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