Honey is gaining popularity as a sweetener because it is all-natural, provides consistent texture and taste, and contains antioxidants and micronutrients. The sweetener also gets a boost from its makers' reputation. "A growing number of consumers are becoming aware of the importance of the American honey bee, which is responsible for pollinating hundreds of American crops, like almonds, oranges, apples, cherries and more," said Lisa Hansel, assistant vice president of sales and marketing for Sue Bee Honey.
Consumers are sweet on honey
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