Evian brings back babies in latest campaign and app

04/21/2013 | Adweek · Advertising Age (tiered subscription model)

Evian's latest spot from BETC Paris shows adults dancing in front of a mirror that reflects toddler versions of themselves, a return to the baby theme first introduced in 1998. A forthcoming "Baby & Me" application will reinforce the campaign by using facial recognition software to show users what they might look like as a child.

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Adweek · Advertising Age (tiered subscription model)

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