How Chobani gets fans talking on social media

04/21/2013 | B2C Marketing Insider

Many brands can take a page from Chobani when it comes to engaging customers across multiple social media channels by asking questions and recognizing positive customer contributions, according to this article. Chobani uses Twitter to post fan-submitted photos of themselves enjoying their Greek yogurt, while it uses Facebook to post recipes and promotions and get suggestions from customers.

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