PepsiCo ready to "reinvent" soft drinks

04/21/2013 | (France)

PepsiCo CEO Indra Nooyi said the company is investing in research and development to "reinvent" the soft drink market in North America. "I think it's very important that established players reinvent their categories as opposed to allowing others to reinvent them and push them out," she said. Nooyi cited natural sweeteners and flavorings as potential drivers of growth.

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