The TV ad segment in Q1 continued to lose share to digital, falling to 60.3% of buys from major agencies, compared with 24.6% for digital, according to data from the Standard Media Index. TV spending was off 5% compared with the same period in 2012, and digital was up 15%. However, cable network ad spending grew slightly in the period and currently makes up a greater percentage of agency budgets than its broadcast network counterparts.
Report: Cable ads are up in Q1, despite digital inroads
SmartBrief Job Listings for Media
|Online Advertising Specialist||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||