Tourism Australia wins big with viral "dream job" campaign

04/21/2013 | International Business Times

Tourism Australia's viral marketing campaign to attract foreign workers managed to attract more than 600,000 applicants from 196 countries and 46,000 video submissions. The "Best Jobs in the World" campaign offered six-month contracts for six "dream jobs" such as food taster or Outback adventurer. Media outlets wrote more than 10,000 stories about the campaign, fueling buzz on social media.

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