Yogawear retailer bets on WOMM to increase sales

Canadian yogawear company Lolë has increased sales 87% to a projected $100 million this year, after dropping its traditional advertising agency in 2011. The brand is opting for a word-of-mouth-marketing approach, theorizing that its target customers were more likely to be swayed by recommendations from trendsetters they saw on social media channels than by ads. One of the brand's competitors, Lululemon, also received an increase from celebrities who wear its apparel, implicit endorsement the company touts with a Facebook post.

View Full Article in:

Globe and Mail (Toronto) (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC