Golden year for M&M's

04/22/2004 | Plain Dealer (Cleveland), The

This year marks the 50th anniversary of M&M's Peanut Chocolate Candies, and the introduction of both Mars' M&M's characters and, "The milk chocolate melts in your mouth, not in your hand," slogan. Earlier this year the company sold only black-and-white M&M's, and then returned to selling candies with brighter colors and a bigger "M" logo as part of a promotional strategy.

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Plain Dealer (Cleveland), The

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