Razorfish executive sees potential for improved Facebook user CMS

04/22/2009 | CNNMoney/Fortune

Facebook currently offers Lexicon, a free service that analyzes Facebook users' wall posts and detects trends. But Razorfish Vice President Shiv Singh wants this service to go even further and offer the ability to search Facebook content by brand, as well as other market-research search tools. Shiv said he believed that CMOs would gladly pay a monthly fee for access to such tools and information.

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