Newspapers are finally on right path with digital subscriptions

04/22/2012 | Bloomberg Businessweek

After nearly two decades of providing news online at no charge, newspapers are finally bringing readers around to the idea that they must pay, Roben Farzad writes. The New York Times' model is instructive, with 472,000 digital subscribers contributing to $227 million in circulation sales in the first quarter, even as ad revenue edged down. "Any hint of good news is welcome in the post-apocalyptic business of journalism in 2012," Farzad notes.

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