Ad campaign seeks to change public's views on frozen foods

04/22/2013 | National Public Radio

The frozen-food industry is gearing up a $50 million advertising campaign aimed at changing how people view frozen food in response to a trend that equates fresh food as healthier. ConAgra Foods registered dietitian Kristin Reimers says frozen vegetables may be more nutrient-rich than their counterparts in the produce section, which may not be all that fresh after being transported or sitting for days.

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