Ad campaign seeks to change public's views on frozen foods

04/22/2013 | National Public Radio

The frozen food industry is gearing up a $50 million advertising campaign aimed at changing how people view frozen food in response to the trend that equates fresh food as healthier. ConAgra Foods registered dietitian Kristin Reimers said frozen vegetables may be more nutrient-rich than their counterparts in the produce section, which may not be all that fresh after being transported or sitting for days.

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