Are you using the right strategy to raise money?

04/22/2013 | New York Times (tiered subscription model), The

Some business owners use their time inefficiently when searching for funding by trying to raise too much or by looking in the wrong places, writes Ami Kassar, founder of MultiFunding. "As small-business owners and entrepreneurs, we often try throwing as much as we can against the wall to see what sticks," Kassar writes. "But when it comes to looking for money, this approach can consume time and is unlikely to end happily."

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New York Times (tiered subscription model), The

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