Dunkin' Donuts uses e-mail to spur mobile app downloads

04/22/2013 | MobileCommerceDaily.com

Dunkin' Donuts is undertaking an e-mail campaign to encourage the downloading of its mobile payments application. The copy reads, "Download. ReDDeem. Enjoy. Tap into exclusive mobile offers that'll keep you runnin' when you download our mobile app." The company is offering various incentives to promote app downloads, Rimma Kats writes.

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