Firstborn wins digital duties for Morgans Hotel Group

04/22/2013 | MediaPost Communications

Morgans Hotel Group is turning from handling most of its digital work in-house to awarding New York-based Firstborn digital strategy and content duties. The decision comes after a review launched in February in which eight agencies reportedly participated. In its new role, Firstborn will be charged with redesigning Morgans' website for a summer relaunch, among other duties.

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