Followapps product allows marketers to trace mobile ROI

04/22/2013 | Mobile Marketing Magazine

A mobile app from Paris-based Followapps allows marketers to monitor their ROI in mobile ad spend. The Followapps Mobile Platform gives marketers "a dashboard for all of their brands' mobile apps and gives them a view of their customers' mobile activity," said Erick Schonfeld, executive producer of DEMO Mobile 2013, where the product was demonstrated.

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