Google earns a bigger slice of social logins

04/22/2013 | eMarketer

Google+ is stealing market share from Facebook in the key social-login niche, according to Janrain data. Facebook's share of social logins decreased from 54% to 46% between mid-2012 and early 2013, while Google's share increased from 25% to 34% in the same period. "Although Google+ has not taken off substantially with social networkers, its ability to integrate with search data gives Google unprecedented user information, and social login allows for even more robust customer profiles," this article says.

View Full Article in:

eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA