Google says counting Google+ followers in ads increases CTR

04/22/2013 | TechCrunch

Marketers using Google's AdWords can now display their Google+ follower count within Enhanced Campaigns. Google claims that showing off this figure will result in a 5% to 10% higher click-thru rate. Red Bull, National Geographic and H&M are among the brands testing the new ad copy, which can be used by companies with at least 100 followers on Google+.

View Full Article in:

TechCrunch

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA