How to make the most of your cover photo on Facebook

04/22/2013 | SmartBrief/SmartBlog on Social Media

Companies should pay more attention to their Facebook cover photos, as recently relaxed rules make them a powerful marketing tool, ShortStack CEO Jim Belosic writes. Cover photos can be used to create calls to action, while rotating images regularly is a great way to keep people interested and engaged, he writes. "The cover photo is a powerful marketing tool for Facebook business Pages and should never be neglected," Belosic writes.

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