Leaders should take time to polish their personal brand

04/22/2013 | ThoughtLeaders blog

Smart leaders make a point of thinking about how they're perceived by others, writes Joel Garfinkle. That means being visible and consciously cultivating a memorable, meaningful public image. "You are the CEO of You, Inc.," Garfinkle writes. "You are responsible for creating your personal brand, for getting your name known, for being memorable."

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