Microsoft continues anti-Google positioning in ads

04/22/2013 | Advertising Age (tiered subscription model)

New ads by Microsoft continue its effort to promote its privacy push, distinguish itself from Google and influence Washington politics. The multimedia ads, running in the D.C. market as well as in Kansas City, Mo., where Google has introduced Internet service, contrast items people might be willing to share online with those they probably won't. The tagline is "Your privacy is our priority."

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