NBCU rebranding helps E! Online boost its ad roster

04/22/2013 | Adweek

Tiffany will advertise its line of "The Great Gatsby"-inspired luxury goods on E! Online, becoming the latest marketer to partner with the online portal that was rebranded this past year under NBCUniversal's Bonnie Hammer. Unilever will also join the fold, as its I Can't Believe It's Not Butter brand will tie in with the launch of E! Online's new food portal.

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