Reaching a target audience rises as a B2B marketing challenge

04/22/2013 | eMarketer

Generating more leads still tops the list of B2B marketing challenges, but reaching a target audience is on the rise, according to a BtoB survey. E-mail, search engine optimization and content marketing were the most popular B2B tactics -- compared with e-mail, paid search and SEO on the B2C side -- and nearly half of B2B marketers cited social media marketing as the most difficult to execute, according to Ascend2 and Research Underwriters.

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