Reaching a target audience rises as a B2B marketing challenge

04/22/2013 | eMarketer

Generating more leads still tops the list of B2B marketing challenges, but reaching a target audience is on the rise, according to a BtoB survey. E-mail, search engine optimization and content marketing were the most popular B2B tactics -- compared with e-mail, paid search and SEO on the B2C side -- and nearly half of B2B marketers cited social media marketing as the most difficult to execute, according to Ascend2 and Research Underwriters.

View Full Article in:

eMarketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA