Russell Sparkman on strategic video storytelling

04/22/2013 | HeinzMarketing.com

Strategic use of video for storytelling will be the focus of Russell Sparkman's annual Content Marketing Retreat this year, he says in this Heinz Marketing interview. In the video era, marketers have to learn to think like marketers and act like publishers, understanding video's unique role in the awareness, consideration and decision phases of the buying cycle so that it can be strategically planned, correctly budgeted and creatively implemented, Sparkman says.

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