Social sharing changes Indian music industry landscape

04/22/2013 | Exchange4Media.com (India)

Social media conversations about music are fueling music discovery and spreading the word about independent artists, this article notes. The change has prompted labels such as Sony Music to launch viral campaigns for new songs on Twitter, while startups such as Qyuki are offering social media platforms where artists can share content and collaborate.

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Exchange4Media.com (India)

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