Study: Millennials are willing to trade privacy for relevant ads

04/22/2013 | USA Today

Millennial Web users are markedly less concerned about online privacy than their older counterparts, according to a study from the University of Southern California's Center for the Digital Future. Young people see data-sharing as a means to an end and are happy to give up privacy in exchange for useful or entertaining services. "Millennials are all about exchange of information," says researcher Elaine Coleman. "[They say], 'Sure, if you send me a relevant ad, I'll tell you where I am.' "

View Full Article in:

USA Today

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY