The Mexico-based Olabuenaga Chemistri agency is running a Spanish-language U.S. television pitch for Heineken-owned Tecate beer with the tagline "Es Facil Ser Hombre" ("It's Easy Being a Man"). Ads feature a bachelor repeatedly tossing back a bridal bouquet and another tricking his wife into letting him back into the house after a night on the town.
Tecate's Spanish-language spots show men behaving badly
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