Tecate's Spanish-language spots show men behaving badly

04/22/2013 | MediaPost Communications

The Mexico-based Olabuenaga Chemistri agency is running a Spanish-language U.S. television pitch for Heineken-owned Tecate beer with the tagline "Es Facil Ser Hombre" ("It's Easy Being a Man"). Ads feature a bachelor repeatedly tossing back a bridal bouquet and another tricking his wife into letting him back into the house after a night on the town.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA