The top habits of the "Marketers That Matter"

04/22/2013 | Forbes

Aligning marketing efforts internally and externally with key leaders, creating new and unexpected experiences for your audience, and embracing new technology are some of the strategies distinguishing the finalists in The Sage Group's Marketers That Matter awards program, SAP's Todd Wilms writes. "It's no longer pushing out generic messages but instead, delivering relevant, helpful information," says Lisa Gevelber, vice president of marketing at Google.

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