Tumblr is to begin adding native ads to its mobile applications, marking the first time that the company has used ad formats that appear similar to users' own blog posts. Brands including General Electric, Warner Bros. and ABC have signed up to run mobile campaigns through the service.
Tumblr goes native with new mobile-app ads
SmartBrief Job Listings for Media
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|Santa Monica, CA|
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Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.