Tumblr goes native with new mobile-app ads

04/22/2013 | CNET · Advertising Age (tiered subscription model) · Adweek

Tumblr will begin adding native ads to its mobile applications, marking the first time that the company has used ad formats that appear similar to users' own blog posts, a tactic designed to encourage users to comment on, "like" or repost a promoted post as they would any other. Brands including General Electric, Warner Bros. and ABC signed up to run mobile campaigns through the service.

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CNET · Advertising Age (tiered subscription model) · Adweek

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