Wal-Mart to distribute 5-day Nutrisystem starter kits

Nutrisystem will sell five-day Jumpstart weight-loss kits at 2,000 Wal-Mart stores. "Under our new leadership, we have shifted our focus to weight-loss kits rather than competing in the overcrowded and heavily discounted maintenance space in the grocery aisles," says a rep for the company, which plans to heavily promote the deal. Nutrisystem, as revenue has declined, has worked with Costco and Kroger on various alternatives to the typically home-delivered program.

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Advertising Age (tiered subscription model) · Drug Store News

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