Why cover letters get ignored

04/22/2013 | Fast Company online

Bad cover letters typically suffer from one of three problems: they're formulaic, they restate your resume or they take on a "confessional" tone, writes Drake Baer, citing an article from the Harvard Business Review. Only send a cover letter if you know the name of the person who will be reading it, or if you've been personally referred to the company, he advises.

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