Why it pays to sound like James Earl Jones

04/22/2013 | Forbes · Wall Street Journal, The

Male CEOs with deep, James Earl Jones-like baritones get paid more on average than bosses with mid-toned or squeaky voices, research suggests. That doesn't mean they're necessarily better at their jobs, though. "Low voice pitch is a dominant characteristic," says researcher Bill Mayew. "In settings where you want people to talk to you, where you're trying to innovate, a higher-pitched voice might be better because it connotes approachability."

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Forbes · Wall Street Journal, The

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