Why your startup should find a large corporate partner

04/22/2013 | Fast Company online

Startups and large corporations often seem to run on different wavelengths, but new companies have much to gain from building partnerships with established organizations, writes Michael Goldstein, founder of Exhilarator. Working with a corporation can help a startup to build credibility and improve its distribution options and branding efforts. In addition, forming such a partnership "is a great way to plan a future acquisition, especially for serial entrepreneurs," he writes.

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