How content marketers went green for Earth Day

04/23/2012 | Brafton.com

Many brands ran content-marketing campaigns linked to Earth Day, writes Joe Meloni. For for some organizations -- the Environmental Protection Agency, say -- running themed content was a no-brainer, but less obviously green companies such as WordStream and Sprint also offered up effective Earth Day content. "[Y]ou don't have to wait for a holiday or national news that's centered on your industry if you're working with creative content writers," Meloni notes.

View Full Article in:

Brafton.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY