IKEA puts entire store into 1 banner ad

04/23/2012 | Adweek

IKEA is running a new digital campaign that squeezes separate links to its entire product lineup -- that's 2,800 different products -- into a single 300-by-250-pixel banner ad. The tiny products are magnified as users mouse over them, and clicking through takes users to an online sales page for the product. "This may not be the most practical way to browse merchandise, but it fits so well with the brand that it's undeniably charming," writes Tim Nudd.

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