It's never been easier for SMBs to go mobile, local

04/23/2012 | Mashable

The rise of self-serve ad networks from Twitter and others is making it easier for small businesses to implement mobile advertising strategies, writes Zephrin Lasker. That's a cost-effective way for SMBs to reach a geographically focused customer base, Lasker writes. "Going mobile makes sense now more than ever," he adds.

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